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BRAND CHALLENGE

The client had left behind his previous professional life to bring to Spain a superior category, in terms of quality and method of elaboration, of roasted chickens. The idea: set up a pilot shop in Malasaña the hippest, most competitive neighbourhood in Madrid, and then try to convert it into a franchise. There was no created brand, not even a name, just a traditional roast method and some chickens raised in freedom brought from the French region of Landes.

BRAND ENLIGHTENMENT

It was essential to create an excellent name and branding that, at a glance, highlighted the differences: animals living in freedom, fed in the old-fashioned way, and slowly roasted in the traditional Landes style in a special oven. Guarantee of a gourmet result. The conversion of all this into a brand was:

But a brand is something much bigger than its image. It was necessary to create a coherent ecosystem of values ​​around the store that conveyed its idea of ​​a more natural world where, with a little goodwill, we can all live better. To do this, with really tiny budgets, we turn each promotional campaign into a claim related to the hot events: