;)

BRAND CHALLENGE

In 2015 the social tension generated by the huge number of cases of political corruption discovered was immense. Dozens of proven cases from both the right and left wing. Politicians for Change, a new non-governmental organization specially dedicated to giving visibility to proven cases and educating on the subject, asked us, in collaboration with Transparency International, to prepare an awareness campaign amid widespread anger.

BRAND ENLIGHTENMENT

At that time, the amount of information on the subject was so great that we were at risk of becoming a drop in the ocean.

We emphasised that, in order to achieve the NGO’s goals, it was essential to be disruptive in the midst of the prevailing rage. That’s why, besides having a good idea, we saw the need to flip the tone in all the messages sent, from anger to ironic consciousness.

Given this proposal, 15 artists denounced corruption by carrying out works full of irony that had immediate repercussions in the national and international media and, above all, in the street.

To make this possible and relevant we asked for the collaboration of renowned artists to whom we asked to carry out specific works with proven corrupt ones as their muses. These works would be an important part of the campaign that would have its climax in an exhibition called “Dear Corruption”

The campaign was accompanied by the launch of a special edition wine bottle with the intention to educate and generate conscious conversation around the subject.

Hundreds of articles, on the internet, plus TV, radio and international coverage.

ACHIEVEMENTS

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Impact in all media across Spain and many more countries like USA, Mexico, Brazil, Argentina, Korea ...

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The plural, talented and generous collaboration of 15 artists, art curators and several companies such as producers, musicians, camera operators, showroom owners and dozens of volunteers, to carry out this idea.

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Highest number of visits obtained by the exhibition hall since it opened 12 years before. 

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Generation of multiple conversations on and offline and many not angry and rational conversations about the subjects.

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Exponential growth of donations supporting the NGO’s labor.

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And all this, for zero euros.